ConsejoSano

ABOUT US

The healthcare system does not work for Spanish­-speakers. It’s impersonal, inconvenient, unengaging and confusing (we would say it’s too confusing even for native English­-speakers). The result is that a disproportionate number of Spanish­-speakers wait too long before seeking medical care, then engage with the healthcare system at a more expensive point than necessary if they engage at all. We're committed to making healthcare work for everyone. Our team is a multi­disciplinary group of doctors, medical providers, technologists, health policy experts, visionaries, engagement specialists and wellness practitioners from across the globe that believe that the combination of technology and a deep understanding of culture can create enormous value and savings for our clients and their employees, patients or clients.

MEET SOME OF OUR TEAM

Abner Mason
Founder and CEO

Before creating ConsejoSano, Abner was Founder and CEO for the Workplace Wellness Council of Mexico, now the leading corporate wellness company in Mexico. From 2003 -2008, Abner was founder and Executive Director of AIDS Responsibility Project, leading efforts to create CONAES and JaBCHA, the first business councils on HIV/AIDS in Mexico and Jamaica.

He previously served as a member of the Presidential Advisory Council on HIV/AIDS (PACHA) where he was Chairman of the International Committee. He was appointed to the Council by President Bush in 2002.

He also spent ten years in the Massachusetts State government, most recently serving as Chief Policy Advisor to Massachusetts Governors´ Paul Cellucci and Jane Swift. Also served as Governor Cellucci's Undersecretary of Transportation and as Deputy General Manager of the Massachusetts Transit Authority.

Before joining state government, Abner worked as an Associate Consultant for Bain & Company. Abner is a graduate of Harvard.

Alfredo Ratniewski. M.D
U.S. Medical Advisor

Alfredo has over 34 years of experience educating leaders of Health Plans, IPAs (Independent Physician Associations), Federally Qualified Health Centers, private companies, and other organizations on the importance of language and culture sensitivity for engaging and navigating the Latino population through the U.S. Healthcare System.

He currently serves as Chief Medical Officer for Borrego Community Health Foundation and its 18 federally qualified community health centers in San Diego and Riverside counties, serving a mostly Hispanic population, of which 6 were founded by Alfredo himself and later sold to the Borrego organization. He’s also a professor in the Department of Community and Family Medicine at the University of California in San Diego and is the founder, owner, and Medical Director of Centro Médico Latino.

Alfredo is originally from Mexico where he received his medical degree from the National Autonomous University School of Medicine. Licensed to practice Internal Medicine in the U.S., he’s a member of the California Medical Association, the San Diego County Medical Society, a Fellow of the American College of Physicians, and the American College of International Physicians.

Alex Denny
Director of Strategy

Alex directs ConsejoSano’s growth and leads the development of new business lines and strategic partnerships.

Previously, Alex worked at TOTAL Impact Capital, a leading impact investing merchant bank, where he led diligence, fundraised and provided strategic advisory services to a portfolio of high-growth companies that benefit underserved populations through emerging technologies. His background is in entrepreneurship and policy analysis, having worked with great teams at Impact Hub, the Brookings Institution, and the Center for Global Development, among others.

Alex is interested in the intersection of civic technologies, public policy, and finance, and has advised a range of university, start up and institutional programs on their innovation and impact investing strategies.

Jamie Morganstern
Director of Operations

Jamie has 6 years working with early stage startups in the health IT and video technology industries.

Prior to joining Consejosano, Jamie was the Director of Operations for ICANotes, LLC, the leading EHR for behavioral health professionals where he lead the team through a period of rapid growth.

Jamie holds a B.A. in Economics and Latin American Studies from St. Mary's College of Maryland.

He is bilingual in English and Spanish and has traveled throughout Latin America.

Robyn LaMont
Director of Client Services

Robyn is passionate about providing impactful, innovative digital health solutions. Her experience includes telehealth for Hispanics, marketing for hospitals, corporate wellness, and personal fitness. Robyn focuses on all things client related and delights in exceeding their expectations. With over 18 years of experience, she is the go-to person for client management, new business development, engagement and helping businesses grow.

An entrepreneur at heart, she’s worked for or had clients that belonged to hospitals, Fortune 500 organizations, small to mid-sized companies, universities, startups and has had her own business. Having lived, worked, traveled or studied in over 40 countries gives her a truly global perspective.

Fluent in English and Spanish, Robyn has an MBA from Thunderbird School of Global Management, a BS in Marketing and Business Administration, a Certificate in Worksite Wellness from Unv. of So. Indiana and is in the process of becoming a Certified Personal Trainer.

She loves hiking, hugging trees and getting outside as often as possible.

Martha Medina Ulberg
Communications and Customer Service Manager

Martha is an operations enthusiast who loves all things Project Management and Human Resources related.

Before joining ConsejoSano, she was an Operations Specialist for GENR Executive Education and a Program Manager for Thunderbird School of Global Management. She also held key global roles in General Electric and Alcoa such as HR Specialist/Analyst. Prior to that, she launched her own clothing business in Mexico.

She was born and raised in Mexico and has lived, worked, traveled and studied in more than 10 countries.

She holds a Masters in International HR Management from the Universitat Politecnica de Catalunya in Spain and a Bachelor of Business Administration from Tecnólogico de Monterrey in Mexico. She is fluent in Spanish and English.

Ana Vazquez
Clinical Operations Coordinator

Ana was part of the first graduating class of Healthcare Administration majors at Anáhuac University in Mexico. She is a passionate volunteer and has coordinated several volunteering experiences before joining the ConsejoSano team. For 4 years she took different groups of medical students to offer health services in various states of Mexico, including Puebla, Quintana Roo, Sonora and Mexico State, among others.

One of her biggest interests is wellness. Ana also loves learning new languages (Italian being her favorite) and cultural diversity, as well as traveling.

She is looking forward for professional growth and achieving transcendence in the health sector creating impact on innovation, access and quality.

Joel Garcia
Joel Garcia
Director of Engineering

Joel is an innovative, hands-on executive with a proven record of designing and developing Software-as-a-Service (SaaS), mobile, and desktop solutions that must drive revenue.

Joel’s experience ranges from building teams from scratch to deliver compelling products for a company that became the top IPO of the year, to product delivery at a large, mature software company. Joel is also the founder and CEO of AllCode, which provides software development consulting and DevOps services specializing in mobile, cloud, VoIP, and Bluetooth Low Energy (BLE).

Aliza Goldstein
Aliza Goldstein
Health Engagement Coordinator

Aliza graduated from UC Berkeley with a Public Health degree. She volunteered and worked in countless clinical settings from working as an advocate for Breast Cancer patients, educating and counseling Latino adolescents about Sexual Education, to building rural health clinics in Honduras. Her passion is empowering women to ensure they receive quality care and attain their best health possible.

Before joining ConsejoSano, Aliza received her Master’s in International Counseling Psychology from Alliant International Mexico City. In addition to working with ConsejoSano, Aliza provides psychological counseling and gives conferences and seminars in schools throughout Mexico City. She is fluent in Spanish and English but has conversational skills in French and Hebrew.

Aliza loves traveling, connecting with other cultures, cooking, and swimming in the beach.

Aliza is excited to be part of a growing sector that focuses on bringing health and technology together.

Lon Hecht
Lon Hecht
Vice President of Sales

Lon brings 20+ years of healthcare-focused sales, sales leadership and strategy experience to ConsejoSano. Prior to joining ConsejoSano, Lon founded QuickSeeMD, a healthcare technology company focused on both helping patients locate immediate access to care and enabling online appointment scheduling. Additionally, Lon held previous positions such as the Vice President of Payor and Provider Markets for Teladoc, the Vice President of Strategic Sales for ZocDoc and the Vice President of Sales for MedSolutions. Lon brings an impeccable record of sales success and a thorough understanding of the healthcare technology industry to ConsejoSano.

Lon is experienced in developing go-to market strategies for Health IT companies, while building a highly skilled team and infrastructure to support the business.

Lon earned a Bachelor of Science degree in Marketing from West Chester University and currently resides with his family along the Jersey Shore.

Board of Directors

Lee Shapiro
Lee Shapiro
Managing Partner and co-founder, 7wire Ventures

Lee Shapiro is Managing Partner at 7wire Ventures, an investment firm he co-founded over a decade ago. He is a member of the National Board of Directors of The American Heart Association, serves on the boards of Medidata Solutions, Healthways, and Aptus Health Physicians Interactive Holdings, a Merck subsidiary. He is also active with the 7wire portfolio and serves on the boards of Livongo Health, Ayogo Health, Carebox, Zest Health (Chairman), Modern Teacher (past Chairman) and Education Funding Partners.

As President of Allscripts from 2001 through 2012, his leadership was central to over $4B in mergers, acquisitions and financings. He oversaw the company's strategy, international operations, business development and partnerships, health plan initiatives and entrepreneurial business investments.

He is a member of the Northwestern’s Kellogg Innovation Network Advisory Board, the University of Chicago Innovation Fund Advisory Committee, The Qualcomm Life Advisory Council and is on the advisory board for the Center of Digital Innovation in Health in Beer-Sheva, Israel.

Lee is a member of the Board of Directors of the American Heart Association.  He has also served as an officer and director of the Gastro-Intestinal Research Foundation (GIRF), where he is now on the advisory board. Lee earned his JD degree from The University of Chicago Law School and a BS in Accounting from The University of Illinois Urbana-Champaign.

Abner Mason
Abner Mason
Founder and CEO

Before creating ConsejoSano, Abner was Founder and CEO for the Workplace Wellness Council of Mexico, now the leading corporate wellness company in Mexico. From 2003 -2008, Abner was founder and Executive Director of AIDS Responsibility Project, leading efforts to create CONAES and JaBCHA, the first business councils on HIV/AIDS in Mexico and Jamaica.

He previously served as a member of the Presidential Advisory Council on HIV/AIDS (PACHA) where he was Chairman of the International Committee. He was appointed to the Council by President Bush in 2002.

He also spent ten years in the Massachusetts State government, most recently serving as Chief Policy Advisor to Massachusetts Governors´ Paul Cellucci and Jane Swift. Also served as Governor Cellucci's Undersecretary of Transportation and as Deputy General Manager of the Massachusetts Transit Authority.

Before joining state government, Abner worked as an Associate Consultant for Bain & Company. Abner is a graduate of Harvard.

Alfredo Ratniewski
Dr. Alfredo Ratniewski
U.S. Medical Advisor

Alfredo has over 34 years of experience educating leaders of Health Plans, IPAs (Independent Physician Associations), Federally Qualified Health Centers, private companies, and other organizations on the importance of language and culture sensitivity for engaging and navigating the Latino population through the U.S. Healthcare System.

He currently serves as Chief Medical Officer for Borrego Community Health Foundation and its 18 federally qualified community health centers in San Diego and Riverside counties, serving a mostly Hispanic population, of which 6 were founded by Alfredo himself and later sold to the Borrego organization. He’s also a professor in the Department of Community and Family Medicine at the University of California in San Diego and is the founder, owner, and Medical Director of Centro Médico Latino.

Alfredo is originally from Mexico where he received his medical degree from the National Autonomous University School of Medicine. Licensed to practice Internal Medicine in the U.S., he’s a member of the California Medical Association, the San Diego County Medical Society, a Fellow of the American College of Physicians, and the American College of International Physicians.

Derek Abruzzese
Derek Abruzzese
Senior Vice President and Chief Strategy Officer, Tufts Health Plan

Derek is responsible for the development of enterprise-wide and business line strategies. He leads Tufts Health Plan’s new business and corporate development initiatives and works with the senior leadership team to evaluate options and set the company’s strategic priorities. He also oversees the company’s market and competitive intelligence efforts and is responsible for primary market research.

Derek is also the Managing Director for Tufts Health Ventures. In this role, he leads the company's business expansion and diversification efforts, identifying and evaluating partnership, investment, and acquisition opportunities. In addition, Derek leads negotiations with senior leaders of potential partners and investment or acquisition prospects.

Prior to joining Tufts Health Plan in 2004 as director of product strategy, Derek was a principal with Mercer Management Consulting, now Oliver Wyman, in Washington, D.C. and Boston, where he consulted to Fortune 500 companies in the energy, telecommunications and nonprofit industries on strategic and operational issues.

Derek is a board member of the SEED Foundation in Washington, D.C., which opens and operates public college-preparatory boarding schools for underserved children. He also serves as the president of Reading Youth Hockey in Reading, Mass.

Derek earned a B.A. in economics and mathematics from Yale University.

Advisors

Molly Joel Coye
Dr. Molly Joel Coye
Social Entrepreneur in Residence at NEHI

Dr. Molly Joel Coye is Social Entrepreneur in Residence at NEHI, a national health policy institute focused on advancing innovation, and a national leader in innovation in healthcare. She is the chair of ConsejoSano’s industry advisory board. Dr. Coye was most recently the Chief Innovation Officer for UCLA Health, and founder and CEO of the Health Technology Center, the premier forecasting organization for emerging technologies in healthcare from 2000 – 2010. She also served as Commissioner of Health for the State of New Jersey, Director of the California Department of Health Services, and Head of the Division of Public Health Practice at the Johns Hopkins School of Hygiene. An elected member of the Institute of Medicine, she is a director for Aetna, Prosetta Biosciences, and Access Health International, and previously for the American Hospital Association, the American Telemedicine Association, the American Public Health Association, and the China Medical Board.

Larry Leisure
Larry Leisure
Chairman, ADVI

Experienced managed care executive and strategic investor Larry Leisure is a Co Founder & Managing Director of of the private equity firm, Chicago Pacific Founders and serves as Chairman for the Washington, DC based strategy & advisory firm ADVI. He has over 25 years of experience in the managed care arena as an entrepreneur, venture capitalist, management consultant and health plan executive. He has held senior positions at nationally respected institutions including Kleiner Perkins Caufield & Byers, UnitedHealth Group, Kaiser Permanente, Accenture, Price Waterhouse and Towers Watson.

Antonio Tijerino
Antonio Tijerino
President and Executive Director, Hispanic Heritage Foundation

Antonio Tijerino is president and CEO of the Hispanic Heritage Foundation for 14 years. Tijerino has more than 20 years of experience in public affairs and communication. He serves on boards and advisory groups to: Harvard’s Latino Leadership Initiative at the Kennedy School, America’s Promise Alliance, and many others. In addition, he serves on D.C. Mayor Anthony Williams' Commission on Latino Affairs.

Elena Rios
Dr. Elena Rios
President and Executive Director, National Hispanic Medical Assoc.

Dr. Rios has been practicing medicine for over 28 years. Dr. Elena serves as President & CEO of the National Hispanic Medical Association, (NHMA), representing Hispanic physicians in the United States. She's also President of NHMA's National Hispanic Health Foundation and serves on the National Hispanic Leadership Agenda, Campaign Against Obesity, Care First Blue Cross Blue Shield, Commission to End Health Disparities, and the Nurse Family Partnership Boards of Directors; and the GE Healthcare Developing Health Access Advisory Board and the U.S. Office of Personnel Management Hispanic Hiring Task Force.

Dr. Joseph Betancourt
Dr. Joseph Betancourt
Director, The Disparities Solutions Center
Senior Scientist, Mongan Institute for Health Policy Center
Associate Professor of Medicine, Harvard Medical School
Director of Multicultural Education, Massachusetts General Hospital

Dr. Joseph Betancourt, MD, MPH, is the founder and director of the Disparities Solutions Center (DSC), Senior Scientist at the Mongan Institute for Health Policy at Massachusetts General Hospital, an Associate Professor of Medicine at Harvard Medical School and a practicing Internal Medicine physician. He is also the founder and leader of Quality Interactions, an industry-leading company that focuses on training in cross-cultural communication for health care professionals. Dr. Betancourt is a nationally and internationally recognized expert in health care disparities and cross-cultural medicine, and has served on several Institute of Medicine Committees on this topic, including the one that produced the landmark report, Unequal Treatment. Dr. Betancourt has secured grants and contracts that have led to over 50 peer-reviewed publications, and advises private industry, government, and not-for-profit health systems on approaches to eliminating racial and ethnic disparities in health care. He sits on the Boston Board of Health; the Board of Trinity Health, a large national health system; and sat on the Board of Neighborhood Health Plan in Boston.  He is a 2015 Aspen Institute Health Innovator Fellow.

Dr. Betancourt received his Bachelor of Science from the University of Maryland, his medical degree from Rutgers-New Jersey Medical School, and completed his residency in Internal Medicine at the New York Hospital-Cornell Medical Center. Following residency, he completed The Commonwealth Fund-Harvard University Fellowship in Minority Health Policy, and received his Master’s in Public Health from the Harvard School of Public Health.

Juan Lopera
Juan Lopera
Vice President, Business Diversity, Tufts Health Plan

Juan is responsible for enterprise-wide efforts to identify and implement strategies to grow Tufts Health Plan's presence in diverse communities, comprising members, providers, brokers, employers, employees and vendors. Previously, Juan was the company's director of health care services where he led various strategic initiatives, including medical cost management and provider contracting strategy and analytics.

Prior to joining Tufts Health Plan in 2010, Juan held management positions at Blue Cross Blue Shield and Deloitte Consulting. He serves on the board of directors for The Dimock Center and on the corporate advisory board for the Association of Latino Professionals for America. Juan was also appointed by the Governor Baker administration as a member of the Health Information Technology Council. Juan earned a B.S. from the School of Management at Boston College.

Margaret Laws
Margaret Laws
President & CEO, HopeLab

Margaret has distinguished herself as a catalytic leader in health care, forging cross-sector partnerships that drive positive social impact. At HopeLab Margaret leads a multidisciplinary team combining behavioral science, user-centered design and partnerships with innovative companies to create technologies and products that help people thrive. She is passionate about bringing together government, non-profit and private-sector stakeholders interested in advancing the role technology can play in supporting and improving health and well-being, with a particular focus on improving care and outcomes for underserved populations.

Prior to HopeLab, Margaret spent 17 years at the California HealthCare Foundation in a number of roles, including Director of Public Financing and Policy and Director of the Innovations for the Underserved program. She also founded the CHCF Health Innovation Fund, a mission-focused fund investing in companies that improve access to and lower costs of health care. The Fund, launched in 2010, has now made investments in eleven early stage health care technology and services companies.

Prior to CHCF, Margaret served as a consultant and manager with Accenture, where she worked in both the government and health care strategy practices consulting to state health and human service agencies and health care payer and provider organizations. Margaret has also worked as a consultant with the Francois Xavier Bagnoud Center for Health and Human Rights at the Harvard School of Public Health, and for the International HIV/AIDS Alliance, providing technical assistance for non-profits in developing countries. Earlier professional positions include consultant for the World Health Organization’s Global Programme on AIDS and caseworker and analyst for the Commonwealth of MA Department of Public Welfare.

Margaret holds a Master’s degree in Public Policy from Harvard University’s John F. Kennedy School of Government and an A.B. in English Literature from Princeton University. She is a lecturer in management at the Stanford University Graduate School of Business. Margaret serves on the boards of the Health Initiative of the Americas, Health Leads and Project Glimmer and as an adviser to Omidyar Network, Peer Health Exchange, the Acumen US Fund, and a number of early stage health care services and technology companies.

Bruce Hebets
Bruce Hebets
CEO, Borrego Health

CEO Bruce Hebets has lead Borrego Health since December 2004 with his vision of ensuring access to affordable and quality health care for everyone, regardless of ability to pay.  He has a broad background in Program Administration within community health centers, serving in multiple program and administrative roles. Bruce has managed other Federal programs, including a public housing grant and was responsible for salvaging a failing child development screening program.

Bruce Hebets’ innovative product development and marketing strategies underscore his creativity and inner-will to succeed, taking Borrego Health’s annual net revenues from $2.1 million for the fiscal year ending June 30, 2004, to $110 million in 2016.  In addition to having a broad range of experience in healthcare management and compliance, having served as Corporate Compliance Officer, Risk Manager and Quality Assurance Program Director, he is familiar with Federal 330 regulations as well as HIPAA and CLIA regulations.

Bruce is skilled in Ambulatory Care Management with knowledge of billing and coding in addition to private practice management. Earlier in his health care professional career and as a health care product sales manager, he was responsible for proposal preparation and presentation at all levels of state and local government.

Currently, Bruce Hebets works unselfishly and boldly with his team of over 950 health professionals to ensure a stronger health care infrastructure for the state of California by growing the organization in Medically Underserved Areas (MUA’s).  Bruce has made it the goal of Borrego Health to be “The Provider of Choice and the Employer of Choice” for all Californians seeking comprehensive care and a dignified place to work.

David Kaplan
Dr. David Kaplan
Senior Partner and Global Leader for Clinical Solutions, Mercer

Dr. David Kaplan, M.D. serves as a Senior Partner and the Global Leader for Clinical Services and Solutions at Mercer. Dr. Kaplan leads Mercer’s health management product development for Asia where he is responsible for the development and launch of health and wellness related products and tools for Mercer Marsh Employee Health and Benefits. He works with large employers across the globe to develop strategies to manage and improve the health of their employees and dependents. He completed his residency at Children’s Hospital of San Francisco and is a board certified Pediatrician.

Albert Arteaga
Dr. Albert Arteaga
CEO, LaSalle Medical Associates IPA

Our Investors

  • 7wire Ventures
  • Tufts Health Ventures
  • Acumen America
  • TOTAL Impact Capital
  • Wanxiang Healthcare Investments
  • Oxeon Partners
  • Impact Engine

our partners

  • MERCER
  • Salud Interactiva
  • Blue Cross Blue Shield Association